Google Analytics 4 has changed the way organizations work with data, but getting real value from the platform depends on having the right skills in place.
That’s why we built the GA4 Toolkit. Combining expert-led training, hands-on learning and tailored content, it gives teams a structured way to build confidence, reduce complexity and use GA4 more effectively.
80+
Micro-modules covering analysis and reporting
3
Different package options
20
Hours of expert support included in the Silver package
For teams looking to get more from GA4
The GA4 Toolkit is built to support everyone in your organization who relies on data to make decisions; from marketing teams and in-house analysts to UX specialists and senior stakeholders. Its personalized, scalable approach helps people move from basic understanding to more confident day-to-day use.
FOUR WAYS THE TOOLKIT SUPPORTS YOUR TEAM
On-demand learning
Access a library of online modules covering everything from set-up to advanced GA4 analysis. Learn at your own pace and revisit content whenever you need it.
Live instructor-led training
Join live sessions delivered by GA4 specialists, with practical guidance on topics such as GA4, BigQuery, Tag Manager, Consent Mode and more.
Tailored workshops
Take a deeper dive into the areas that matter most to your business, with workshops shaped around your goals, challenges and use cases.
Same-day support
Get fast access to expert help when you need it. Support hours are included in every package and can be topped up as your needs evolve.
Choosing Your GA4 Toolkit Tier
The GA4 Toolkit is structured to provide immediate value through a combination of expert resources. We offer three clear package tiers to match your needs.
GA4 Toolkit Bronze Package
The perfect entry point for organizations needing an accessible, scalable, and self-directed solution to quickly build GA4 competence across a broad team.
Pricing: $20,000 for up to 20 users. Additional users at $350 each.
What's Included:
Micro-learning access: Full access to 80+ self-serve micro-learning modules (covering tracking, reporting, and analysis).
Virtual workshops: Access to three (3-hour) virtual, instructor-led workshops, tailored to your business.
Scheduled course places: 10 places on our public scheduled courses (virtual or in-person). Great for individual learning and networking.
Role-based pathways: Bespoke learning pathways tailored to different job roles.
Expert support: 10 hours of same-day support from GA4 experts for quick help when you need it.
GA4 Toolkit Silver Package
Building on Bronze, this package provides significantly more support and exclusive, private courses; ideal for teams that require both scalable self-learning and deeper, dedicated group sessions.
Pricing: $35,000 for up to 20 users. Additional users at $400 each.
What's Included:
Micro-learning access: Full access to 80+ self-serve micro-learning modules (covering tracking, reporting, and analysis).
Virtual workshops: Choice of three (3-hour) virtual, instructor-led workshops, tailored to your business.
Scheduled course Places: 20 places on our public scheduled courses.
Dedicated Private Courses: Two (1-day) private courses run exclusively for your organization.
Expert Support: 20 hours of same-day support from our GA4 experts.
GA4 Toolkit Gold Package
Designed for organizations with unique or complex GA4 implementations. This package is fully guided and customized, ensuring the training perfectly mirrors your specific business set-up and requirements.
Pricing: Available upon enquiry.
What's Included (Bespoke Services):
Full customization: Our experts work alongside you to create entirely custom learning programs.
Needs analysis: May include a Skills Gap Analysis to tailor content precisely to different user groups.
Custom content creation: Creation of bespoke online modules that reflect your unique GA4 set-up.
LMS integration: Option to integrate custom content alongside our core modules within your own learning platform (LMS).
Multi-lingual support: Toolkit elements can be provided in a variety of languages upon request.
How TO GET STARTED
Bronze, silver, or gold: choosing your toolkit
1. Determine your complexity level
We offer three clear GA4 Toolkit package tiers to match your needs:
-
Bronze: A practical starting point for teams building core GA4 knowledge
-
Silver: Deeper learning and extra support for teams that need more dedicated training
-
Gold: A fully customized solution ideal if you have a bespoke GA4 implementation or specific business requirements
2. Explore what's included
All GA4 Toolkit packages give users access to over 80 micro-learning modules (On-demand Content).
Packages also include access to Live Instructor-led Training (e.g., Advanced GTM, BigQuery, Looker Studio) and Exclusive Workshops (e.g., Measurement Plan, Custom Reporting).
The Bronze and Silver tiers include a set number of places on our public scheduled courses.
Workshops
(Included in Bronze & Silver Toolkits)
These three-hour, instructor-led sessions are customized to your business goals. You select the most relevant topics to drill down into specific, actionable skills:
-
Measurement Planning
-
Data Governance Best Practices
-
Using Your Data for Decision Making
-
Custom Reporting & Dashboards
-
Ideation & Strategy Sessions
Public courses
(10 Places in Bronze, 20 Places in Silver)
Public courses allow individual team members to learn specialized, advanced GA4 topics alongside delegates from other companies. This is excellent for deep technical dives and industry networking.
-
Topics include (but are not limited to):
-
Advanced GTM Implementation
-
Regular Expressions for Marketers
-
Data Storytelling & Visualisation
-
AI for Analytics
-
GA4 Implementation & Configuration
-
Looker Studio and BigQuery
Private courses
(Included only in the Silver Toolkit)
The Silver Package grants you two dedicated, full-day courses run exclusively for your team (up to 20 delegates). This ensures maximum relevance and hands-on application to your proprietary data. You can choose any topic from our calendar, including:
-
Analytics: Advanced Platform Implementation (GA4, GTM).
-
Generative AI: Practical application in marketing and data analysis.
-
Paid Media: Advanced Measurement and Attribution.
-
Specialist Digital: Social Media Strategy or Google Marketing Platform integration.
What the Gold package means for your team's content
The Gold Toolkit is entirely custom. It includes and builds upon all foundational content mentioned above, but tailors it to your organization's precise needs. This means:
-
Core Modules: We can integrate your proprietary data or use your specific GA4 set-up examples within the 80+ foundational modules.
-
Custom Delivery: The number of workshops and private courses is determined by your needs analysis. We can even create entirely new modules reflective of your unique business requirements.
3. Pick the right support package
Every package includes same-day support from GA4 experts, with Bronze including 10 hours of support and Silver including 20 hours. For Gold, our experts work alongside you and adapt to your needs, which may include a Skills Gap Analysis or the creation of custom online modules to reflect your unique GA4 set-up.
You might also be interested in
Virtual classroom
Seamless, Live, Interactive Learning
Private courses
Tailored learning for your team